7 Tips to using Social Media Video for Engagement

As social media continues to grow, video content is becoming increasingly important for brands and individuals looking to stand out. In fact, according to HubSpot, including a video in a marketing email can increase click-through rates by 200-300%.

Types of video content on social media:

Product demos

Behind-the-scenes footage

Live videos

Customer testimonials

Educational content

By incorporating video into your social media strategy, you can create valuable and engaging content for your audience. Integration of video in your social media strategy helps to create a deep engagement with your audience.  Your audience can see the video as proof of your product or service, and it also helps to create an emotional connection with them.

Plan your video

You must plan your content before shooting. Make sure to create a clear message and target audience for your video. Consider the platform you will be posting on and create content that is appropriate for that platform's audience and format. Using visual aids, such as graphics or slides, can also enhance your message and make it more visually appealing.

Length of your Video 

In general, shorter videos perform better on social media. It's important to grab the viewer's attention quickly and keep their interest throughout the video. Try to aim for a maximum length of one minute, or even shorter if possible.

Utilize engaging visuals

Including visually stimulating elements, such as catchy graphics or captivating footage, can help grab your audience's attention and make your video stand out amongst the sea of content on social media. Don't be afraid to get creative with different shooting techniques or editing styles to add a unique touch to your video. You can also incorporate branded elements, such as logos or colours, to increase recognition and brand awareness.

Include a call to action

End your video with a clear call to action for your audience. This can be directing them to visit your website, follow your social media accounts, or subscribe to your mailing list. Including a call to action can also provide measurable results for the success of your video. 

Visually Engaging Video

Use visually compelling visuals, graphics, and/or text overlays to make your video stand out on social media. Incorporate branded elements, such as logos or colors, to increase recognition and brand awareness. Don't forget to add music or sound effects for added interest. By following these tips and creating valuable video content, you can enhance your social media presence and drive engagement with your audience.

Promote your video

Once your video is complete, make sure to promote it on your social media channels and consider paid advertising options to increase its reach. Additionally, you can also embed the video on your website or share it with relevant industry groups or partners to further amplify its message. Once you have completed and edited your video, make sure to share it on all relevant social media platforms and promote it through other channels, such as email marketing or paid advertising.

Always track the performance of your video and analyze any metrics, such as views or engagement rates, to continually improve and refine your video content strategy.

Hire a Professional Video Producer

If you don't have the time or resources to create your videos, consider hiring a professional video producer. They can assist with concept development, filming, and editing to create high-quality content for your social media channels. There are professional videographers who shall help you with aligning your brand story with the video produced. By working with a professional, you can create engaging and successful video content for your social media presence.

Don't forget to track the performance of your videos and continually analyse metrics to improve and refine your video content strategy. Utilize these tips and consider hiring a professional to create valuable and engaging video content for your social media channels. This can enhance your presence and drive engagement with your audience.

A social media video is a powerful tool for telling your brand story and offering value to your community. It can be used to create lasting engagement & relationships with your audience.